Why you should create 360° product videos for your eCommerce (feat chatGPT)

What is called a 360° product video ? 

ChatGPT: A 360° product video for eCommerce is sometimes called a 360° product tour or a 360° product view. This type of video allows online shoppers to get a full, immersive view of a product by allowing them to rotate the video and see the product from all angles. It is a useful tool for eCommerce retailers to showcase their products and give shoppers a better understanding of what the product looks like and how it functions. Some retailers also use additional features, such as hotspots or product information overlays, to provide additional information.

‍

What is the traditional way to create those type of videos and why is it so expensive ?

ChatGPT: The traditional method is to use specialized camera equipment, such as a spherical camera or a multi-camera rig, to capture footage of the product from multiple angles. This allows the viewer to rotate the video and see the product from all directions. This method can be expensive because it requires specialized equipment and may also involve setting up and calibrating the camera rig, which can be time-consuming.
Another method is to create a 3D model of the product and use computer graphics to render a 360° view of the product. This can be an effective way to showcase products that are difficult to photograph or film, such as products with intricate details or that are too large to be captured in a single shot.

Overall, the cost of creating a 360° product video for eCommerce can be high due to the specialized equipment and skills required, as well as the time and effort involved in setting up and filming the product. However, many retailers find that the benefits of using a 360° product video, such as improved product understanding and increased sales, outweigh the cost.

‍

‍

What is the average cost of such a video? 

ChatGPT: For example, a simple 360° product video filmed using a single camera and minimal post-production may cost a few hundred dollars, while a more complex video filmed using a multi-camera rig or 3D rendering may cost several thousand dollars or more. The cost may also be affected by the level of expertise and experience of the team creating the video, as well as the location and any additional services (such as lighting, sound, or talent) that may be required.

‍

What are the main impacts on the product page KPIs impacted by the presence or not of such videos?

ChatGPT: The presence of a 360° product video on an eCommerce product page can have a positive impact on key performance indicators (KPIs) such as product views, conversions, and cart abandonment. Here are a few specific ways that a 360° product video can impact product page KPIs:

• Increased product views: A 360° product video can help to increase the number of product views by providing a more immersive and interactive experience for shoppers. When shoppers can see a product from all angles and get a better understanding of its features and benefits, they may be more likely to view the product page and consider making a purchase.
• Increased conversions: A 360° product video can also help to increase conversions by providing a more detailed and accurate representation of the product. When shoppers have a better understanding of what they are buying, they may be more likely to complete the purchase.
• Reduced cart abandonment: A 360° product video can help to reduce cart abandonment by addressing any uncertainty or questions that shoppers may have about the product. When shoppers have a clearer idea of what they are buying, they may be less likely to abandon their cart.

Thanks for your answers. Would you have a last piece of advice for all the eCommerce retailers that will read this ?

ChatGPT: As an eCommerce retailer, it is important to consider using a 360° product video to showcase your products and provide a more immersive and interactive shopping experience for your customers. A 360° product video can help to increase product views, conversions, and customer satisfaction by allowing shoppers to get a full, detailed view of the product from all angles. Overall, the key to creating a successful 360° product video is to provide a clear and engaging representation of the product that helps shoppers make informed purchase decisions. By focusing on showcasing the key features and benefits of the product and providing a seamless user experience, you can help to increase conversions and drive sales for your eCommerce business.

‍

360° product videos starts at around 20€ each with our solution. If you'd like to explore how the price could be so low and if it would work for you and your business, contact us !